Media Evaluation - Question Three

Question Three - What kind of media intuition might distribute your media product and why?

Our production company name is ‘SceneScreen Productions’. This name was chosen as we wanted something original that we have created and not gone off someone else’s name. It shows that the scenes that are created within a movie, we as a production company will show them.  Alliteration was also used to make it more memorable. Using media terminology, taken from ‘Mise-en-scene’ using it as part of our name making it clear that we are a production company when people see the name.

The use of the dandelion was an idea for our logo that we used as it was something different that we had not seen before as well as the animation that it has to go with it worked well to bring our name onto the screen, firstly showing the skills that we have to create it. The white and green worked well together, showing that we are a new company, white being fresh and the parts of the dandelion moving away creating our company name.

Typography for this we wanted to stand out but not be too bold that did not look professional. The use of sans-serif text was to make it clear to read as well as capital letters to enhance the size and make it more memorable.

I compared the logo that was introduced in our thriller opening.
The typography in this ident is the same sort of style to ours by being all in capital letter as well as having some amount of space between letters. This particular ident has a background, making it stand out more as the colours contrast, as well as our does between the green and white. I compared our two logos as they are similar in certain types of ways however different as this logo from ‘Columbia’ has lighting over the ‘U’ therefore not the whole name is show n but the idents so popular people know what it is just by looking at it. Both idents have a specific colour theme that they follow to make it more memorable, therefore introducing the film with a popular ident will make the film more recognisable.  

When creating this inspiration was something that we needed to make sure that out logo was something different from other logos and so ours was something that hadn’t been created before. Researching all over the internet, we found that most production companies logos were writing and most of which we not brightly coloured. Therefore we wanted to do the opposite and make ours so it stood out with a background. Ours worked well as we tried it without a background and it looked too plain but with the blur on the back it made the flower and the name stand out enough for people to see. Our logo had strong contrasting colours but even though ours stands out with the green the white works well, compared to some logos that you cannot see the white, I think ours works to be able to be clear and looks professional.

A production company helps create the film in assisting with the cost of production, the scheduling, the casting as well as scripting. The companies look over the film when it is from an idea to a completion. To make sure the film is successful they have to find a director as well as the casting that is required. As well as creating parts of the film, they are responsible if something goes wrong, an actor is injured or property that may get damaged, they will have the responsibility of that.

For a film there needs to be a distributor. They send films out to the world for the audiences to watch. The film distributor decides where and when the film will be shown and also has to decide how they are going to promote the film. They need to determine how many of the copies of the films that are made, and how many they are going to need to make, then sent to cinema owners to decide if they want to view the film and buy it which then types of payments are made.

For the film that has been created the distributor that will be used will be ‘20^th Century Fox’. They are a huge company has been going since 1915 with hundreds of successful films of all genres.  They have many divisions for all of the films that they produce, these are:

20th Century Fox Animation
Fox Searchlight Pictures
Fox Digital Studio
Fox 2000 Pictures

Fox Animation Studios
Fox Atomic
Fox Interactive

20th Century Fox was founded in 1935 on May the 31st by the merger of the ‘Fox Film Corporation’ in 1915 and the ‘20th Century pictures, Inc.’ which was founded in 1932 by Joseph M. Schenck, Darryl F. Zanuck and William Fox. 20th Century Fox’s headquarters is in Fox Plaza, Century City, Los Angeles in the United States with Jim Giannopoulos being the chairman and CEO of the company. From having a few owners, Independent in 1935 to 1985, news Corporation from 1985 to 2013 and now the 21st Century Fox to present.

This film distributor is one of the world largest film companies and I feel that if our film was put into 20^th Century Fox it would be successful as there is always a space within the company that the genre or the sub-genre of a film would fit into. The company support all genres therefore a well-known company like them will have a mass audience therefore knowing they produce entertaining films. As they have produced so many films they will know what does and doesn’t make a successful film therefore would interest more people as their audiences know what successful films that they make, so if ours is a part of that it has a high chance of being successful.
 

The money that goes to invest into funding our film would have come from the BFI Film Fund. The BFI invest £26m a year from the lottery funds to be able to support film development, the production of films and the distribution of the activity in the UK. However, they do want it to rise to £30m a year by 2017 to be able to support more films companies.
They do many things to raise money for films such as funding and organisations to invest in research, skills and businesses in the UK. As well as in the UK they also have an international strategy with a plan of five years with other film companies. As they are a lottery distributor and a public funder, they reflect to the public in seeing what films we watch and which ones we support, what type of people watch them, the filmmakers, actors and the crews who make the successful films.

Throughout our opening we have various names that appear in a specific order, some of which are on the body of the protagonist and some which are edited into the opening. We wanted to have all of the name on the body however editing made the names stand out more, even though we couldn’t remove the other names off the body as we would lose clips we decided to keep them in the opening, however if we were to do it again it would be continuous of either being edited in or just all the names on the body.
Firstly, was the production company that was shown so the audience know who it was produced and made by. The first name was ‘Laura Hatfield’ which was shown on the body. She was the main protagonist and the person that we saw most of the opening therefore the main part so the first name we wanted people to know who it was, was her so they could follow who was who. Next was ‘Bailey Danahar’, then was ‘Becky Boyfield’, ‘Scott James’ came next. After, came who designed and did what, firstly it was costume and props ‘Laura Hatfield’, lighting and effects was ‘Scott James’, Editor and producer was ‘Becky Boyfield’, director of cinematography was ‘Bailey Danahar’, then came music, ‘Russell Brower, Derek Duke, Matt Uelmen, Tracy Bush. All of the names were shown, however they should have been put into the order of who appeared when and the main actors first to people that didn’t appear, so if it was going to be edited again, the names would be in a different order to help the audience follow who is who.

We compared our thriller to real films that has been created therefore it would look realistic. Our film is similar to certain films that Lionsgate has produced, such as ‘Psycho’. I have used this comparison as there is a female victim with an unknown killer which creates a lot more suspense as it gives the audience a lot more questions to ask about the thriller with a unique narrative. As well as ‘Psycho’ there is another film that we compared ours to which is ‘Sinister’ as that is where we got the idea of doing a home-filmed video so it made the film look more personal and that the film was created by normal people however it included a sinister type injury.