Media Evaluation - Question Four

Question Four – Who would be the audience for your media product?

Our audience for our thriller would be for young adults aged from 15-25 of both genders however mostly male, and of any nationality. The reason males would be significantly better would be that they are most likely to have more of an interest in this type of genre, therefore it would attract them by the mystery of the thriller as well as the storyline is based around our age group so it would seem more realistic to them. We chose this young age as they are the age group that like exploring new things and watching programmes or films that are different to the regular thriller or what they are used to, they are willing to explore new interests. The demographics for our audience would be for them to either be still in education or in their first job with a low income around £15,000 a year as it would most likely be their first proper job.

These people are the type of people that we would aim our thriller at. They are young adults but to the older end of the teenage scale. We aimed our thriller at this age group as they would enjoy the thrill more and they would be more interested in watching something that they haven’t seen before so would come under the psychographic of explorers.
The people in this picture look around 18/19, even though our thriller is aged for 15 years olds to 25 years old, they would fit into this target age group, both male and female which is our audience, however more of the male audience. Therefore, females may have different views of our thriller compared to males which would get more feedback and if they did enjoy it our audience would go from niche to mass. Females would seem less dominant in a antagonists position therefore people wouldn’t see the woman as a threat as stereotypically men are stronger than women, so if the typical convention of a male thriller would be shown it would create more tension as well as more of a threat to the victim. We did aim it at both genders as we didn’t want to stereotype who our film would be aimed at so it would be advertised at all creating an environment that both genders would be encouraged to see the thriller. We do not have a specific race or nationality as we want as many people to see our film as possible as it is aimed at all.
We have a few social economic classes for our thriller is C1, C2 and E mostly as they are students or people that have low income. The people above look like they attend a school, college or university so they fit well into our target audience fitting the explorers psychographic and are people who would want to watch new things that they haven’t seen before to see if they are interested in the new film.
Students would have many different hobbies or sports, or just seeing the world if they are closer to the end of our target audience before they got a well-earning job therefore they would be more dangerous and wanting to experience new things that they haven’t before, such as, going to a new place in the world and seeing new countries. As well as visiting new places they would be very interested in the media, such as up to date technology, the new phones and want to know the news  as soon as they come out. For example, they watch the news and read the magazines, which may be less informal, such as ‘OK’, ‘Chat’ or ‘Reveal’, instead of reading the newspapers such as the ‘Daily Mail’, they would read ‘The Sun’ or other newspapers which come across easier to read and show more of the ‘gossip’ type news other than world news that is going on.
Other types of media that they will be interested in will be the television, more into the soaps and other reality television compared to other higher socio-economics would be into television programmes on BBC2 like wildlife programmes and news shows/game shows, unlike our audience who watch BBC1, BBC Three, ITV2 and more informal unreal television programmes. Like television programmes they would also be interested in other types of media such as films n the thriller genre or other comedies as they are of a younger age and wouldn’t want to watch something so serious. Some specific example of thrillers that this age group would be into are: The Purge, Housebound and The Conjuring, this would be because they do have a storyline behind them that is interesting therefore their age group would be interested in as well as we are in the same group therefore thinking of what thrillers we liked, would help us relate our thriller to ‘real’ films.

The BBFC age rating for a fifteen would allow strong violence with frequent strong language. It could also include portrayals of sexual activity with strong verbal references to sex, including sexual activity with only brief scenes to sexual violence and references to sexual violence. In a fifteen you are allow to have drug taking as well as discriminatory language or behaviour which may be racist, homophobic etc. The violence in a fifteen can be strong but not inhabit on the injury however not strong gory images are acceptable. Also, in a fifteen there can be references to horror but not focus on aggressive or sexual threats. Parents can stop their child from watching a fifteen, however the BBFC does rate the film at what they think is suitable for that particular age with knowing that the teenager’s will not copy the behaviour shown.

From seeing that this explains a fifteen aged rated film it shows the boundary’s for what can be shown such as a lot of violence which we saw at the end as well as from the girls injuries, as well as types of aggression, shown through how she was injured through the violence as well as the props like the rope. This represents our film so people know what to expect such as seeing things that could show specific things that could be sensitive to certain people as well as be too much for someone to watch because of the portrayed violence.